Staying committed to core values and purpose:

The geese migration routes never vary. They use the same route year after year. Even when the flock members change, the young learn the route from their parents. In the spring they will go back to the spot where they were born. The lesson to learn here is to stay true to our core values and purpose. Strategies, tactics, and products may change in order for an organization or family to remain agile, but great companies and families always stick to their core purpose and values, and preserve them with vigour.